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Sagoo, Graine Creative Ink Rilakkuma Deal

New activity items will be released for children.

Sagoo has partnered with Graine Creative to produce five kits for older children based on Japanese character brand Rilakkuma.

The Graine Creative range will initially launch with three products, including a crochet kit, eraser kit and a FIMO kit.

“Rilakkuma is growing in popularity throughout Europe and we are delighted to be partnering with some best in class licensees to bring the brand to retail,” says Veronique Pichon, president, Sagoo. “We are thrilled to be working with Graine Creative and are looking forward to further growing the consumer products program throughout the territory.”

The deal adds to a growing portfolio of consumer products for Rilakkuma in Europe, including homewares from Blanc Cerise, and a stationery, bags, accessories and gift range from Blueprint Collections.

TAGS: Rilakkuma
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