Saban Brands Israel Launches Wise Toys

Saban Brands Israel, an affiliate of Saban Brands, has launched a new toy company focused on smart and innovate toys, called Wise Toys.

April 6, 2018

Saban Brands Israel Launches Wise Toys

New toy company will reveal new products, technological features and more in the near future.


The new toy company is set to unveil a host of new product designs, technological features, strategic cooperation and major licensing projects.

“Wise Toys will be focusing on expanding to new markets around the world as well as bringing new exciting products to markets, while constantly seeking strategic growth opportunities,” says Yuval Gloz, chief executive officer, Wise Toys.

Additionally, the launch follows the acquisition of the Wise-Pet brand, a set of smartphone/tablet protectors designed for babies and kids that comes to life with a dedicated app.

“This acquisition is a significant step in our effort to deliver a new generation of innovative products, in a world where it is essential to provide rich experiences to children that are both enjoyable and educational,” says Gil Saban, chief executive officer, Saban Brands Israel.

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