Ryan’s World Brand Partners with Hardees and Egmont

Pocket.watch inks new deals for its hit YouTube series.
License Global

June 18, 2019

Ryan’s World Brand Partners with Hardees and Egmont

Pocket.watch has inked two new deals for its Ryan’ World property, extending the brand into the fast food and publishing verticals.

Hardee’s is partnering with Pocket.watch and Ryan’s World to launch an exclusive toy line in the fast food chain’s Star Pal kids’ meals.

Ryan, the seven-year-old YouTuber with more than 19.4 million subscribers on his Ryan’s World channel, will develop the toys which will launch at Hardee’s and Carl’s Jr. starting today. Hardee’s new Star Pals meals come with three protein options including Kid’s Hand-Breaded Chicken Tenders, a Kid’s Hamburger or a Kid’s Cheeseburger. All Star Pals meals have the option of a side of applesauce and a milk beverage.

The program will continue later in the summer with the introduction of a new line of toys from HobbyKids Adventures, a new animated series from Pocket.watch based on YouTube family HobbyKidsTV, which will be available in Hardee’s and Carl’s Jr. restaurants nationwide later this summer.

Pocket.watch also announced a partnership

with Egmont Publishing that will lead to a line of official

Ryan’s World

magazine and books.

Egmont will be bringing their publishing expertise in the U.K. children’s magazine market to their new partnership.

Ryan’s World

magazine, which will launch in July, will bring together the central pillars of the

Ryan’s World

brand; smiles, silliness and surprise, in an unique magazine package, complete with a surprise toy for readers.

“We are thrilled to have acquired the rights to publish

Ryan’s World

magazine,” says Laura Adnitt, Magazines Publishing Director, Egmont Publishing. “We feel that this magazine will shake up the pre-school magazine sector in a big way, offering up an exciting and relevant product for Ryan’s young fans.”

Ryan’s World

books will also be launching this summer. Ryan joins brands such as

LEGO

in the Egmont Publishing portfolio.

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