Rubik’s has extended its partnership with MDI Entertainment for branded National Lottery scratchcards for the U.K. lottery operator Camelot.

April 6, 2018

1 Min Read

Rubik’s has extended its partnership with MDI Entertainment for branded National Lottery scratchcards for the U.K. lottery operator Camelot.

The deal was brokered between MDI Entertainment and the Smiley Company, master licensee outside puzzles for Rubiks Brand) and saw the branded scratchcards hit stores at the beginning of July with an initial run of 32 million cards. The extended run will include 18 million cards.

Camelot is also currently developing an online game, which will extend the gaming opportunity even more within the U.K.

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