Rubik’s Teams with The Lagoon Group

The new range will feature vintage designs on a series of gift books, tabletop puzzles in tins, card sets with IQ tests and more.

“Professor Rubik’s is a new brand extension that we have created at Smiley Studio based on the current trends for retro games and publishing, and I’m really happy to see that it has appealed to such a great company as The Lagoon Group,” says Nicolas Loufrani, chief executive officer, The Smiley Company.

The Professor Rubik's brand is inspired by the early life of Erno Rubik and pays homage to his creation of the first Rubik's Cube in 1974.