Smiley and Bandai partner to highlight the popular ‘80s game brands.
GLOBAL–The Smiley Company and Bandai Namco have teamed up to celebrate ‘80s pop culture with a product mash-up featuring Rubik’s Cube and Pac-Man.
Through the partnership, both brands will be featured on a score of merchandise–including apparel, accessories, novelties, gift, stationery and promotions–that will target a unisex demographic of both teens and adults.
The range will also feature a host of retro-inspired designs updated for the digital generation with hashtag slogans.
The collaboration is currently on display at Brand Licensing Europe at Bandai Namco’s stand and will be available at retail in late 2018.