Rubik’s Cube will be a part of McDonald’s Happy Meal promotion this year.
This multi-territory promotion will launch in McDonald's restaurants across France this month, with a secondary launch lined up for Australia and New Zealand later in the month.
“We have worked closely with McDonald’s to create innovative and impactful premiums that deliver on our goal of bringing intelligent play to kids of all ages,” says Christoph Bettin, chief executive officer, Rubik’s Brand. “With our focus on brain-boosting activities that deliver ‘STEM Without the Screen,’ we have created toys that will stimulate kids’ minds and imaginations while the challenge of solving the puzzles encourages repeat play."
This deal follows on from two previous promotions with Rubik’s at McDonald’s, the first of which featured a Rubik’s Cube mash-up with a range of Universal Pictures / Illumination Films characters and the of which featured a collaboration with the SmileyWorld brand.
This time around will mark the first collaboration time the Happy Meal promotion will feature solely branded Rubik’s toys
The campaign is scheduled to last four to six weeks in each territory and will roll out internationally throughout 2020 across 34 countries on five continents.