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Rubik's Heads to Uniqlo

The classic ‘80s mind game inspires new collection of t-shirts, which will be available at over 1,500 Uniqlo locations.

GLOBAL–The Smiley Company has brokered a deal with Uniqlo that will see the retailer create and launch a range of t-shirts inspired by the Rubik’s brand.

The streetwear-inspired collection will feature a variety of Rubik’s prints and will be available to Uniqlo’s global distribution network of over 1,500 stores in early 2018.

The deal also marks The Smiley Company’s continued efforts to create new channels of opportunity for the classic mind game.

“As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are now seeing the benefits of the hard work of my team in spreading the message of these successes at retail,” says Nicolas Loufrani, chief executive officer, Smiley. “We are also now starting to see the tangible benefits of all the trade shows we have been showing at. I’m pleased to sign a deal with Uniqlo, who are one of the coolest multiples on the high street today and also producing great quality products.”

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