Rubik’s Goes for Guinness World Record

The free-to-enter digital event will be hosted by speedcuber Keaton Ellis on 

.

“While the Rubik’s Cube is phenomenally popular, played by more than one billion people, we know that many struggle to solve the puzzle, so we want to change this conundrum,” says Christoph Bettin, chief executive officer, Rubik’s. “What better than to have a top speedcuber give a live lesson online where anyone can participate.  The fact that we are likely to break a Guinness World Records title too is an added bonus.”

The live digital event takes place at 8:00 PM U.K.-time on June 25. Participants can 

 for an event reminder.

Rubik’s announcement comes following the news that the company relaunched

earlier this year.