To kick off the program, Rocket Licensing will initially focus on major categories including gifting, Christmas, decorations, apparel, social stationery, homewares, food and confectionery, partyware and dress up, games and puzzles and accessories.
The new licensees will also build on the brand’s existing licensing portfolio in the U.K., which includes Dreamtex and Design Group.
“The phenomenal success of
The Elf on the Shelf
book and Scout Elf has, not surprisingly, inspired strong demand for related product here in the U.K. and Eire,” says Rob Wijeratna, joint managing director, Rocket Licensing.” This is the perfect brand for Christmas product and gifting, and we have already received a hugely positive response to the brand from potential U.K. retailers and licensees.”
The first round of product releases is set for fall/ winter, ahead of the Christmas season.
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