Rocket Licensing to Rep Elf on a Shelf

EUROPE–CCA and B has appointed Rocket Licensing to manage the Elf on the Shelf brand licensing program across the U.K. and Eire.
License Global

April 16, 2018

Rocket Licensing to Rep Elf on a Shelf

EUROPE–CCA and B has appointed Rocket Licensing to manage the Elf on the Shelf brand licensing program across the U.K. and Eire.

To kick off the program, Rocket Licensing will initially focus on major categories including gifting, Christmas, decorations, apparel, social stationery, homewares, food and confectionery, partyware and dress up, games and puzzles and accessories.

The new licensees will also build on the brand’s existing licensing portfolio in the U.K., which includes Dreamtex and Design Group.

“The phenomenal success of

The Elf on the Shelf

book and Scout Elf has, not surprisingly, inspired strong demand for related product here in the U.K. and Eire,” says Rob Wijeratna, joint managing director, Rocket Licensing.” This is the perfect brand for Christmas product and gifting, and we have already received a hugely positive response to the brand from potential U.K. retailers and licensees.”

The first round of product releases is set for fall/ winter, ahead of the Christmas season.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.