Sponsored By

The total toy industry grew 22 percent in April.

License Global

May 20, 2020

1 Min Read

According to The NPD Group’s latest report, sales of outdoor and sports toys surged by $193 million last April, a 51 percent increase over the same time period last year. The total U.S. toy industry grew 22 percent in April.

"As families across the U.S. continue to grapple with school closures and the cancellation of organized sports, parents and children are turning to their backyards to keep active and busy," says Juli Lennett, toys industry advisor, The NPD Group. "Across the country, outdoor spaces are taking the place of daycares, schoolyards, and sports fields. As the warmer weather takes hold, these spaces are becoming increasingly important for families who are looking to take refuge outdoors while still adhering to widespread social isolation measures."

Growth in the outdoor and sports toys supercategory was driven by a number of categories that experienced strong dollar gains during April, including playground equipment ( up 81 percent), skate/skateboards/scooters (up 107 percent), ride-ons (up 78 percent), water/sand toys & accessories (up 47 percent), pools (up 161 percent) and sports activities and games (up 25 percent). 

"With summer quickly approaching and many parents expecting to continue working from home, keeping children busy will become even more of a priority," says Lennett. "Parents will be looking for more solutions to keep their kids active and engaged during the summer months, which will undoubtedly bode well for the toy industry overall."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like