Former IMC toys senior vice president, Karen Branson, to build upon continued business growth.

January 18, 2024

2 Min Read
Karen Branson
Karen Branson.Relatable

Relatable (formerly What Do You Meme?), an entertainment and consumer product company inspired by pop culture and social media, has announced the hiring of Karen Branson as its new chief revenue officer. This expansion follows Relatable’s highest-grossing revenue year in company history.  

Branson brings over 15 years of experience in the toy and game industry, where she has developed and delivered on nationwide growth plans and sales strategies. Prior to joining Relatable, Branson most recently served as senior vice president, IMC Toys North America.  At IMC, Branson led its entrance into the North American market while establishing and building out the U.S. Subsidiary. Branson led the strategy to introduce IMC’s top brand, Cry Babies, helping to catapult it to the No. 2 national brand within the Baby Doll space. In addition, Branson helped build out the brands from a storytelling perspective, working to secure placement for IMC original content on Netflix and other channels.  

“Innovation and creative development have been the key drivers of Relatable’s transformation and growth,” says Branson. “I’m thrilled to be on the front lines of strategizing plans to escalate Relatable’s position in the market and help grow the company to reach its full potential.”  

What began as the best-selling, award-winning viral card game, What Do You Meme?,  Relatable has continued to expand its product offerings in the adult party game, drinking game, family-friendly game, plush and pets arenas. In its seven years of operations, Relatable has grown to over 80 employees and a 32% market share. With the company’s rapid expansion and a diversification of its distribution model on a global scale, Branson aims to build upon Relatable’s growth to further the company’s position in the industries it serves, elevating Relatable to the leading entertainment company across toys and games. 

“Karen brings fresh ideas and years of industry experience to this team,” says Tom Emelo, chief strategy officer, Relatable. “We’re excited to see how she creatively executes our shared visions to propel Relatable to new heights.”  

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