License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

razor.png

Razor USA Swerves into First-Ever Scooter Collaboration Series

Limited-edition themed scooters have been announced.

Razor USA has teamed for its first-ever collaboration series of themed kick scooters with AriZona Iced Tea, Sharpie, Sriracha and Takis Snacks.

The themed scooters, which feature AriZona's tallboy and famous seafoam green and pink label as well as Sriracha's bright green and deep red branding, are available at Target stores, Target.com and Razor.com while supplies last.

"We are thrilled to launch our first-ever collaboration series with AriZona Iced Tea, Sharpie, Sriracha and Takis Snacks," says Jim Wagner, president, Razor USA. "When Razor launched twenty years ago, our goal was, and still is, to inspire joy, excitement, and fun everywhere our riders go. To be able to collaborate with such culturally influential brands that align with these values is a testament to the breadth and ability of Razor's influence in this space of iconic brands, and we can't wait to see where this collaboration takes Razor in the future."

Item details include:

 

  • AriZona Iced Tea: vibrant color scheme; cherry blossom artwork; famous teal, pink and gold details across the T-bar and wheels, styled with symbolic cherry blossoms on the deck;
  • Sharpie: artistic graffiti-inspired design on the white base; T-bar features the first-ever hand drawn Razor logo design element;
  • Sriracha Hot Sauce: Deep crimson red, electric green handles and wheels; a bright red base and the rooster on the T-bar; and
  • Takis Snacks: Purple body and T-bar contrasted with striking yellow wheels.

The series marks the first of its kind for Razor USA. However, the company has previously licensed its brand for products outside of the scooter space. Previous licensed partnerships include a deal with Scarab Entertainment for a mobile game.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish