Posh Paws Extends BBC Earth License with New Stuffed Animals

Posh Paws’ new eco-friendly stuffed animals are inspired by BBC Earth.

License Global

January 14, 2020

1 Min Read

BBC and Posh Paws have extended their stuffed animal licensing deal to cover the U.K., EMEA, Australia and New Zealand.  

The new deal will see the launch of new stuffed animals this spring. Each product is made from 100 percent recyclable materials and features eco-friendly packaging. Stuffed animals in the new line include baby penguins, seal pups, lion cubs, giraffes, leopards and monkeys. 

“The development team at Posh Paws International is aware of how important environmental issues are,” Lauren Shipman, group marketing director, BBC told ToyNews. “The addition of this new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.” 

Read more about:

BBCposh paws

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like