BBC and Posh Paws have extended their stuffed animal licensing deal to cover the U.K., EMEA, Australia and New Zealand.
The new deal will see the launch of new stuffed animals this spring. Each product is made from 100 percent recyclable materials and features eco-friendly packaging. Stuffed animals in the new line include baby penguins, seal pups, lion cubs, giraffes, leopards and monkeys.
“The development team at Posh Paws International is aware of how important environmental issues are,” Lauren Shipman, group marketing director, BBC told ToyNews. “The addition of this new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.”