Aimed at young adult gift givers and fashion savvy consumers, this new collection further positions Posh Paws into the gift and lifestyle sector adding to its portfolio in the character and entertainment space.
“We are incredibly excited to be working with Posh Paws on this beautiful range of plush that absolutely fills a gap in the market to deliver a range of considered and emotionally-based gifts celebrating key life stages and events," says Julien Barbier, global agent, Chic&Love. "The use of Swarovski crystals and subsequent consumer recognition of the association with the Swarovski brand, it’s global awareness and value in excess of $3.5bn means there is a real opportunity here to put Chic & Love firmly on the global map."
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