POP MART Announces ‘The Little Prince’ HIRONO Collection

POP MART, a maker of designer vinyl toy collectibles, has announced a collaboration between “Le Petit Prince,” the timeless classic by Antoine de Saint-Exupéry, and Lang’s HIRONO. The joint collection has brought the world of “The Little Prince” to life in a new blind box series that combines the magic of storytelling with the joy of collectible toys.

The HIRONO x Le Petit Prince Series includes 12 figurines of HIRONO inspired by characters from the beloved tale, including the King, the Rose, the Merchant, the Pilot and, of course, The Little Prince himself. Each figure is designed with intricate details that capture the essence and spirit of the characters from the original story. The figures are characterized by HIRONO’s signature vibrant colors and playful aesthetic, making them a must-have for fans of both the artist and the classic novel. The blind box collection are now available online and in stores.

Beyond a fairy tale, “The Little Prince” is a profound allegory exploring the depths of love, growth and life’s ultimate purpose. The story underscores the importance of retaining a childlike heart, unburdened by the constraints of adulthood. Only through innocence and kindness can one truly grasp the essence and value of existence. The new collection serves to function as mirrors of the human experience; the interference of the pursuit of power, vanity or material comforts in finding the true essence of life.

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“We are honored to collaborate with ‘Le Petit Prince,’ a story that has touched the hearts of millions around the world,” says Lang, illustrator, designer, HIRONO. “HIRONO typically reflects the more complex aspects of human experience, much like many characters in the story. It was an incredible privilege to bring the various characters to life from the whimsical and imaginative world of ‘The Little Prince.’”