Pop Life Unveils Imperial Palace-Inspired DC Toys

Pop Life Global and China's Imperial Palace have partnered for a line of DC hero collectible figures inspired by ancient Chinese warriors.

License Global

May 1, 2019

1 Min Read

The collection will see DC characters such as Wonder Woman and Batman decked out in traditional Chinese soldier armor provided by the museum collections from the Imperial Palace archives.

“With these products, we want to inspire young people in China to stay connected with the beautiful cultural assets the Imperial Palace is managing,” says Guenther Hake, chief executive officer, Pop Life Global. “Equally important, our mission is to bring China's rich cultural heritage to a new generation by being at the forefront of creativity and innovative designs, based on and inspired by the Imperial Palace's art and treasures.”

The line is part of the Creativity and Historical Culture collection, which includes a full range of collectibles, art toys, apparel, homewares, accessories and other historically inspired merchandise.

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like