“With these products, we want to inspire young people in China to stay connected with the beautiful cultural assets the Imperial Palace is managing,” says Guenther Hake, chief executive officer, Pop Life Global. “Equally important, our mission is to bring China's rich cultural heritage to a new generation by being at the forefront of creativity and innovative designs, based on and inspired by the Imperial Palace's art and treasures.”
The line is part of the Creativity and Historical Culture collection, which includes a full range of collectibles, art toys, apparel, homewares, accessories and other historically inspired merchandise.
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