Polly Pocket Celebrates 35th Anniversary

New toys, clothes and accessories are part of the celebratory product rollout.

License Global

July 25, 2024

1 Min Read
Polly Pocket Barbie Dreamhouse
Polly Pocket Barbie DreamhouseMattel

For Polly Pocket’s 35th anniversary, the brand is celebrating with a new product collection.  

A millennial at heart, Polly Pocket has spent the last 35 years making the ordinary extraordinary and igniting a sense of adventure in kids everywhere. As the ultimate nostalgic doll, she bridges generational gaps, creating cherished memories for the young and the young at heart.    

Polly Pocket’s anniversary collection includes:   

  • Polly Pocket Barbie DreamHouse Compact resembling the iconic Barbie DreamHouse in micro-Polly Pocket form, featuring three micro dolls, one pet puppy and 11 accessories, including a wheelchair.  

  • Polly Pocket 35th Birthday Partytime Stamper recreating the classic heart-shaped Partytime Stamper Compact from 1992, featuring iconic heritage dolls, three party stamps, an inkwell and 12 Polly stationery cards.     

  • Polly Pocket Unicorn Partyland Playset gets the celebration started with a festive unicorn pinata, two micro dolls and more than 25 accessories, including unicorn pets.  

  • Polly Pocket Harry Potter Compact brings the story of “Harry Potter” to life in microform. The 3D Hogwarts exterior opens to reveal four iconic scenes from the first movie, the Sorcerer’s Stone.  

Aside from toys, the 35th anniversary celebration includes a wide array of Polly Pocket-themed products across brands like Cakeworthy, Bioworld, Little Shop of Pins, Cider, PacSun, Loungefly for apparel and accessories, Beauty Creations for makeup, Sassy Wolf for dog accessories and more.  

About the Author

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like