Pokémon, Harrods Launch Month-Long Pop-Up

The pop-up opened on Feb.14 and has taken over the fourth floor toy department.
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February 18, 2020

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The Pokémon Company International has launched a month-long pop-up at Harrods in Knightsbridge, London.

The pop-up opened Feb. 14 with an area in Harrods themed after the Galar region, which is a U.K.-inspired new region from the recent “Pokémon Sword” and “Pokémon Shield” video games. Running through March 13, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department. The pop-up features a range of Pokémon products including toys, the trading card game, stationery and accessories.

“We are delighted to be returning to this iconic store for another Pokémon pop-up,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company. “We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the fourth floor toy department with a range of

products and activities to promote the launch of the “Detective Pikachu” movie.

Activities planned for the month include giveaways and character appearances from Pikachu and friends, providing some great photo opportunities for fans and families, a screen showcasing the TCG and toys, and some additional surprises planned to mark Pokémon Day on Feb. 27.

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