Pokémon, Harrods Launch Month-Long Pop-Up

The pop-up opened Feb. 14 with an area in Harrods themed after the Galar region, which is a U.K.-inspired new region from the recent “Pokémon Sword” and “Pokémon Shield” video games. Running through March 13, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department. The pop-up features a range of Pokémon products including toys, the trading card game, stationery and accessories.

“We are delighted to be returning to this iconic store for another Pokémon pop-up,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company. “We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the fourth floor toy department with a range of

Activities planned for the month include giveaways and character appearances from Pikachu and friends, providing some great photo opportunities for fans and families, a screen showcasing the TCG and toys, and some additional surprises planned to mark Pokémon Day on Feb. 27.