Pocket.Watch Debuts ‘Love, Diana’ Consumer Products Brand

Pocket.watch’s newest kids’ brand has launched.
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License Global

October 6, 2020


Pocket.watch has announced the launch of a new consumer product line for kids, “Love, Diana - The Princess of Play” with exclusive retail partners Walmart and Walmart.com.

The global lifestyle brand, based on Diana of the YouTube channel Kids Diana Show, features dolls, doll accessories, and styling heads; plush toys; hair accessories, and jewelry; collectibles; bath and beauty; furniture and playsets; and more.

“Amid social distancing, playtime looks different as families navigate a new normal,” says Stone Newman, chief revenue officer, pocket.watch. “However, pretend play remains an essential part of children’s growth, and it’s inspiring to see millions of kids and families around the world have found a playmate in Diana. We’re proud to introduce consumer products that encourage imagination and capture the inherent creativity in kids. We are thrilled to be partnering again with Walmart and that they are supporting Love, Diana as our exclusive launch partner” 

The line is available now.


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