Web3-born characters are becoming real-world collectibles.

License Global

May 22, 2023

1 Min Read
Pudgy Penguins artwork
Pudgy Penguins artworkPudgy Penguins, PMI Kids

Pudgy Penguins, a collection of hand-drawn penguins, sold out within 20 minutes of their arrival on the Ethereum blockchain. Earlier this month, License Global spoke with the company about the growth of licensing NFT properties. Now, PMI Kids’ World is bringing the characters into the real world with a new line of figures.  

The Pudgy Penguins toys come in various collectible figure forms: 4.5-inch with interchangeable accessories, 6.5-inch with positive messaging and affirmation signs and 1.5-inch surprise penguin figure in an igloo. Each figure has an official, scannable, redeemable code that unlocks a digital penguin customization using different trait boxes. That way, consumers can obtain rare traits and have a one-of-a-kind forever Pudgy Penguin registered to their name on the blockchain. Consumers can also trade traits on the Pudgy Penguin marketplace. 

“Pudgy Penguins solidified their collectability right off the bat,” says Omer Dekel, chief operating officer, PMI Kids’ World. “However, it’s the unrelenting positivity the Huddle promotes that most excites us to bring these lovable characters to tangible form for every type of fan.” 

Fans can get their hands on the Pudgy Penguins on Amazon.com before they hit Walmart.com and other retailers in June. 

Related:10 Minutes With … Pudgy Penguins on Licensing NFT Properties

Pudgy Penguins will be exhibiting at Licensing Expo, June 13-15 at the Mandalay Bay Convention Center in Las Vegas.

Retail Monster will be showcasing NFT/App brands (Pudgy Penguins, Color Collab), Video Game brands (Apex Legends, Fall Guys) and Lifestyle Brands (emoji & Afro Unicorn) at Licensing Expo.

Register for Licensing Expo 2023. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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