PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books

Uniting the world of toys with the imaginative world of books is a new, patented and trademarked Booksy collectible toy line by global toy company, PMI Kids’ World.

This collectible toy line features tiny books housed inside collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading. The line will launch in October with PMI’s original “Monster Tales” at Amazon, followed by an expansion in November with licensed character versions from the worlds of “PAW Patrol,” produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series, “Tales of the Teenage Mutant Ninja Turtles,” at Walmart.

Designed, written and illustrated for children and families, Booksy collectible figures are a stepping stone to nurturing children’s literacy by collecting books and figures. The core Booksy collection, titled “Monster Tales,” introduces a series of original characters, stories and a special Monster Tales bookcase for young readers to place and display their mini book collections. Characters from franchises, such as Chase and Skye, pups from “PAW Patrol” and Raphael and Michelangelo from “Tales of the Teenage Mutant Ninja Turtles,” will also bring familiar faces to the world of Booksy.

“As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations,” says Omer Dekel, chief executive officer, PMI Kids’ World. “Booksy is particularly special to me because it’s an IP we’ve developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I’m incredibly excited to see how Booksy will inspire and nurture the next generation.”

In October, the Booksy “Monster Tales” Six Pack, featuring “Monster Tales” Dome figures, will launch on Amazon in the U.S. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy “Monster Tales” Bookshelf Collector Set, including a “Monster Tales” Booksy figure and a Collector’s Bookshelf, will also be available on Amazon. The first licensed version will be launched in November, introducing Booksy One Pack “PAW Patrol” and “Tales of the Teenage Mutant Ninja Turtles” Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy “Monster Tales” toy line is set for a fall release, with key markets including the U.S., the U.K. (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet) and more. The Booksy “PAW Patrol” and “Tales of the Teenage Mutant Ninja Turtles” toy lines will be sold exclusively at 3,000 Walmart stores across the U.S.