Sponsored By

PMI and ‘Angry Birds’ Come Together to Launch a Zzzopa Ball

Set to launch this fall, the ball will be available worldwide in four designs.

License Global

May 6, 2022

1 Min Read
The four "Angry Birds" Zzzopa balls.
The four "Angry Birds" Zzzopa balls.PMI

“Angry Birds” is extending its toy line with the new Zzzopa Spinner Ball. PMI Trading & Enterprise, a toy manufacturer and distributor, is bringing a new bounce to the Angry Birds toy line with the ball, in a deal with Rovio Entertainment brokered by IMG.  

The Zzzopa ball is a combination of a spinner, which helps cope with stress and anxiety, and an exciting and fun ball encouraging creative play and social activity.  

“Rovio’s mission is to craft joy and we’re positive that working with PMI most certainly increases the amount of joy in the world,” says Katri Chacona, director, brand licensing, Rovio. “Together with PMI, we can bring more joy, laughter and fun to kids and Angry Birds fans around the world.” 

“Collaborating with highly popular mega-brands such as Rovio’s ‘Angry Birds’ is part of PMI’s strategy for our sensational Zzzopa Spinner Ball,” says Omer Dekel, vice president, international sales, PMI. “As well as the fun and joy it brings, playing with the ‘Angry Birds’ Zzzopa ball may also improve cognitive capabilities, hand-to-eye coordination, physical fitness, agility and even help develop imagination. PMI is focused on the growth of our IP portfolio. We are quick to react to tomorrow’s trends and get new lines out to the market fast. We continue to partner with the hottest gaming and toy brands and expand our top-quality product and toy lines, bringing winning products to consumers at affordable prices.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like