“We’re thrilled to work with PlayMonster to introduce the Koosh brand to a new generation,” says Casey Collins, general manager and senior vice president, global consumer products, Hasbro. “The talented team at PlayMonster has a proven track record of tapping into nostalgia while innovating classic brands in response to how kids play today. We’re excited for people of all ages to experience all that Koosh has to offer next year.”
Thirty-five years after its first introduction in 1986, Koosh continues to deliver fans a play experience that consumers love. PlayMonster plans to amplify the fun and reach all new audiences with new line extensions and a dynamic marketing rollout celebrating all things Koosh.
In addition to the original Koosh ball, the new PlayMonster line will feature additional SKU’s great for active indoor and outdoor fun, including
“Koosh is set to be the Play All Day brand that lives in the hands and homes of kids everywhere,” says Tim Kilpin, president, PlayMonster. “As we continue to expand our relationship with Hasbro, we are excited to be going into a new category and extending a powerful, nostalgic brand that is widely known and loved by consumers of all ages.”
Part of PlayMonster’s mission is to build brands and franchises that uniquely interpret and innovate classic play, and the new Hasbro deal and Koosh further demonstrates the company’s growth and expansion into new categories and partnerships.
With endless possibilities of play, PlayMonster’s new Koosh line will jiggle, bounce and roll into retail in fall 2021.
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