PlayMonster, Hasbro Ink Deal for ‘Koosh’

The line is set to launch in fall 2021.

License Global

November 6, 2020

1 Min Read
koosh.png

As it continues to expand its global business, PlayMonster has announced a deal with Hasbro to bring a new Koosh line to retail for fall 2021. 

“We’re thrilled to work with PlayMonster to introduce the Koosh brand to a new generation,” says Casey Collins, general manager and senior vice president, global consumer products, Hasbro. “The talented team at PlayMonster has a proven track record of tapping into nostalgia while innovating classic brands in response to how kids play today. We’re excited for people of all ages to experience all that Koosh has to offer next year.”   

Thirty-five years after its first introduction in 1986, Koosh continues to deliver fans a play experience that consumers love. PlayMonster plans to amplify the fun and reach all new audiences with new line extensions and a dynamic marketing rollout celebrating all things Koosh. 

In addition to the original Koosh ball, the new PlayMonster line will feature additional SKU’s great for active indoor and outdoor fun, including Koosh Woosh, Koosh Paddle and Mondo Koosh. 

“Koosh is set to be the Play All Day brand that lives in the hands and homes of kids everywhere,” says Tim Kilpin, president, PlayMonster. “As we continue to expand our relationship with Hasbro, we are excited to be going into a new category and extending a powerful, nostalgic brand that is widely known and loved by consumers of all ages.”

Part of PlayMonster’s mission is to build brands and franchises that uniquely interpret and innovate classic play, and the new Hasbro deal and Koosh further demonstrates the company’s growth and expansion into new categories and partnerships. 

With endless possibilities of play, PlayMonster’s new Koosh line will jiggle, bounce and roll into retail in fall 2021.

Read more about:

Hasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like