Playmonster, Dude Perfect Launch Koosh LineupPlaymonster, Dude Perfect Launch Koosh Lineup
Koosh adds new line with viral social media challenge featuring Dude Perfect.
July 29, 2021
PlayMonster and Dude Perfect are celebrating a new lineup of Koosh products, with a nationwide #KooshChallenge hosted on social media. Families are invited to film their own Koosh commercial and tagging #KooshChallenge and @KooshOriginal on social media. Favorite submissions will be shared on Koosh social media channels and rewarded with a prize pack, including the new Koosh product lineup, a $200 gift card and collectible autographed gear from Dude Perfect. Famous for their stunts, trick shots and challenges, Dude Perfect kicks off the challenge in an Overtime segment on YouTube with their own #KooshChallenge submission, reaching a fan base of more than 100 million followers.
The latest Koosh products to hit shelves include the Koosh Sharp Shot, Koosh Mondo, Koosh Flingshot, Koosh Woosh, Koosh Double Paddle, Koosh Hoops!, and Koosh Minis 3-Pack. Families will also see the return of the Koosh Classic.
"The new Koosh lineup is incredibly fun,” says Tyler Toney, Dude Perfect. “That's why this summer, we're challenging families to show us how creative they can get by making a video with Koosh! So, let's see what you've got, America. Join us in taking the #KooshChallenge and maybe YOU can be the next trick shot champion!"
"Dude Perfect naturally embodies the fun, playful, zest of the iconic Koosh brand, so this partnership and challenge was a natural fit as we bring these innovative new products to market this summer," says Lisa Wuennemann, associate vice president, marketing, PlayMonster. "We can't wait to see families create memories with the latest Koosh products. There is truly something for everyone, and it's sure to guarantee hours of fun."
The #KooshChallenge launched on social media on July 26 and runs until Sept. 7. Families can enter by posting their own Koosh Commercial to social media and tagging @KooshOriginal and #KooshChallenge. Five winners will be chosen.
Koosh products are available at Target stores across North America. For more information, visit www.playmonster.com.
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