Playmobil Color is back after 45 years.

License Global

April 7, 2023

1 Min Read
Crayola and Playmobil logos, respectively.
Crayola and Playmobil logos, respectively.Playmobil

Playmobil is celebrating the comeback of its Playmobil Color series after a 45-year hiatus with five new sets released in collaboration with Crayola

The sets include basic white figures and a variety of accessories that can be customized and washed off. Children can personalize and design their figures again and again with five collectible sets. 

Sets include The Fashion Boutique, which includes a changing room where the customized figures can try on various dresses, bags and accessories. With the Fashion Design Set, kids can become designers and create their own collection. Accessories such as changeable hairstyles, various dresses, skirts and a make-up corner complete the three sets.  

Car fans can also enjoy Playmobil Color with two sets: a customizable racing car and a motorbike. 

The lines are set to launch in October. 

Read more about:

PlaymobilCrayolaGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like