Playmobil has announced a new partnership with the National Hockey League to produce a line of NHL-inspired toys.
The deal marks the first time that Playmobil has struck a deal for a U.S. and Canadian licensed line of products.
The first NHL play sets are due in October to tie in with the beginning of the 2015-2016 NHL season. The initial Playmobil NHL figures will focus on the Original Six franchises: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens, New York Rangers and Toronto Maple Leafs. The play sets come with both player and goalie figures for each respective team, and more teams will added at a later date.
“Fans of the NHL are amongst the most involved and fervent fans of any sport, and that extends to little ones as well,” says Richard Brookes, director of sales and marketing, Playmobil Canada. “We’re excited to be able to give kids and parents everywhere a lineup of great looking, true-to-form NHL figures, allowing them to take their love of their teams from the rink to the playroom.”
The extensive line of 16 play sets will also feature a full ice rink with a scorekeeper, a Zamboni ice resurfacing machine, NHL referees and the Stanley Cup trophy.
“Engaging fans at a young age and giving them the opportunity to express their passion for hockey is a priority for the NHL,” says Dave McCarthy, vice president, consumer products licensing, NHL. “As one of the leading producers of amazing family and kids products for more than 40 years, Playmobil is an ideal partner for us to fulfill that vision and promote the love for the game of hockey to children and families everywhere.”