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Playmobil Blasts Off with ‘Star Trek’ Release

The two have teamed up for a licensed release.

License Global

August 9, 2021

1 Min Read
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The Starship Enterprise is being released for the first time as a Playmobil model. Lights, sounds and other technical features are included alongside an AR tie-in app, which will expand this authentically detailed “Star Trek” experience. The ship comes with a total of seven crew members from the original cast, which all fit perfectly into their traditional places on the bridge.

This collaboration between Playmobil and licensor ViacomCBS will launch worldwide on Sept. 8. More details will be revealed soon.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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