Expanded product lines will feature branded figure assortments, role play items, vehicle play sets and more.
Playmates Toys is set to showcase its expanded portfolio, including product lines based on “Ben 10,” “Voltron Legendary Defender” and more, at Toy Fair.
As the global master toy partner for Cartoon Network’s “Ben 10,” the company will introduce a series of basic, deluxe and giant figures; a vehicle play set, two different versions of the Omnitrix and additional roleplay items this fall.
Meanwhile, the company also serves as the mater toy licensee for DreamWorks’ “Voltron Legendary Defender” and will highlight a new toy line that includes a range of action figures and various role play items.
Additionally, as a long-time master toy partner for Nickelodeon’s “Teenage Mutant Ninja Turtles” franchise, the company will introduce its new product line that includes a new Micro Mutants segment as well as additions to the basic figure assortment and new role play items.
"We're excited to present our expanded portfolio which demonstrates the growth of the company, as valued new partnerships have been formed, while also cultivating existing ones," says Karl Aaronian, senior vice president, marketing, Playmates Toys. "We are deeply committed to developing innovative product lines based on some of the hottest entertainment properties that will provide fans of all ages with unique play opportunities and the ability to bring their favorite characters to life."