ViacomCBS and Playmates brings the “Star Trek” franchise back to the toy aisle.

License Global

July 14, 2021

2 Min Read

Playmates Toys and ViacomCBS Consumer Products have announced that ViacomCBS has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all “Star Trek” properties.

Playmates will launch its new Star Trek toy line in 2022, following Star Trek’s entry into kids’ content with the premiere of “Star Trek: Prodigy,” the first Star Trek series aimed at younger audiences.

“We’re excited to be transported back into the ‘Star Trek’ Universe, a brand and world that we know very well,” says Karl Aaronian, senior vice president, Playmates Toys. “Our product team includes some lifelong super fans, like me, and we are honored to join with ViacomCBS again to help further engage fans with the wealth of new content coming as well as captivate a new generation of kids with the positive values that Gene Roddenberry introduced in his Trek world.”

A new lineup of action figures and accessories from “Star Trek: Discovery,” “Star Trek: Lower Decks,” “Star Trek: Picard” and other “Star Trek” series are coming soon. Future selections from the “Star Trek” Universe of series and motion pictures will include the Paramount+ CG-animated series “Star Trek: Prodigy” produced by Nickelodeon Animation Studio and CBS Studios. Details on forthcoming product lines from Playmates will be announced at a future date.

“As Star Trek readies to beam into the kids’ space for the first time with ‘Star Trek: Prodigy’ on Paramount+, we are thrilled to also enter the toy aisle with Playmates, offering a new generation of fans out-of-this-world toys that will allow them to embark on their own ‘Star Trek’ adventures at home,” says Dion Vlachos, executive vice president, hardlines and retail, ViacomCBS Consumer Products. “Playmates Toys has deep experience in developing ‘Star Trek’ figures and playsets. The expertise and ingenuity they plan to bring to figures, ships and more will elevate the play experience for kids and collectors alike.”

Playmates was the master toy licensee for “Star Trek” from 1992 to 1999, launching collections of action figures and accessories from “Star Trek: The Next Generation,” “Star Trek: Deep Space Nine” and classic “Star Trek.” In 2009, the company also released official figures and accessories based on the J.J. Abrams’ “Star Trek” motion picture. 

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License Global

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