Play Visions Picks Up Splashlings

Under the terms of the agreement, Play Visions will become the exclusive partner for the brand in North America and will take the lead on marketing, brand development, sales and distribution. Play Visions will also release new collections in the coming years.

The Splashlings product line features a variety of small, collectible characters including mermaids, shells, pets, underwater gems, treasures and more. A “Splashlings” app is also available and allows kids to track their collectibles and watch exclusive webisodes.

Splashlings products can be found at Toys ‘R’ Us, Walmart and specialty stores throughout North America.