Play-Doh, Nickelodeon and Paramount Consumer Products Partner to Create Slime Line

Play-Doh, Nickelodeon and Paramount Consumer Products have announced their partnership to create the Nickelodeon Slime for kids and adults.  

“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” says Leena Vadaketh, general manager, Play-Doh and Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.” 

Waterfall Slime, Super Stretch Slime, Classic Slime, a Rainbow Mixing Kit and the scented Slime Foodie Blends will be included in the lineup. 

“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” says Dion Vlachos, executive vice president, hardlines licensing and retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”    

Products will be available on Jan. 1, with the line-up expected to launch in the U.S., Canada and Latin America.