Play-Doh, Nickelodeon and Paramount Consumer Products Partner to Create Slime Line

Various slime options will launch early next year.

License Global, Content Editor

October 6, 2022

1 Min Read
Nickelodeon slime.
Nickelodeon slime.Play-Doh

Play-Doh, Nickelodeon and Paramount Consumer Products have announced their partnership to create the Nickelodeon Slime for kids and adults.  

“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” says Leena Vadaketh, general manager, Play-Doh and Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.” 

Waterfall Slime, Super Stretch Slime, Classic Slime, a Rainbow Mixing Kit and the scented Slime Foodie Blends will be included in the lineup. 

“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” says Dion Vlachos, executive vice president, hardlines licensing and retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”    

Products will be available on Jan. 1, with the line-up expected to launch in the U.S., Canada and Latin America.   

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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