October 6, 2022
“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” says Leena Vadaketh, general manager, Play-Doh and Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”
Waterfall Slime, Super Stretch Slime, Classic Slime, a Rainbow Mixing Kit and the scented Slime Foodie Blends will be included in the lineup.
“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” says Dion Vlachos, executive vice president, hardlines licensing and retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”
Products will be available on Jan. 1, with the line-up expected to launch in the U.S., Canada and Latin America.
About the Author(s)
You May Also Like
Venum Launches Dodge Challenger SRT Demon 170 Capsule CollectionDec 11, 2023
Jumping with JakksDec 07, 2023
PEZ Partners with Quidd to Launch NFT CollectionDec 11, 2023
‘Star Wars’ – the Brand Saga ContinuesOct 30, 2023