Toy company has handled the brand since the first film was released in 2006.
Mattel and Disney Consumer Products have renewed their partnership for the Cars franchise, including the upcoming film Cars 3, which will be released in June 2017.
Mattel will continue to hold the worldwide rights to manufacture, market and distribute toys and other products across multiple categories including vehicles and play sets.
“For almost a decade, Pixar’s Cars has thrilled audiences and connected with families through its story of friendship and the excitement of the open road,” says Leslie Ferraro, president, Disney Consumer Products. “We’re delighted to continue working with Mattel on this important franchise. They are the perfect partner to extend Pixar’s storytelling with an innovative and engaging toy line for Cars 3.”
Since the release of Cars in 2006, Mattel has shipped millions of Cars toys across a variety of categories including more than 300 million die-cast vehicles. Additionally, Mattel’s collaboration with Disney-Pixar has generated hundreds of unique Cars vehicle designs to celebrate the individual characters of the franchise.
“We are very pleased that Disney Consumer Products has once again chosen Mattel to help bring its iconic Cars franchise and characters to life for children around the world,” says Christopher Sinclair, chairman and chief executive officer, Mattel. “Disney and Mattel have enjoyed an outstanding partnership for nearly 60 years, and we are thrilled to see the relationship continue in such a meaningful way.”