June 2, 2021
Before Spin Master, Loving was executive vice president, digital and interactive at Psyop, and former head of studio at Goodbye Kansas and DICE as well as board member for Rovio. He has recently focused his efforts on establishing and assisting entertainment companies leading a new wave of fresh, interactive storytelling for games, film, television and beyond.
Having led, built and grown both game development studios and blockbuster games, including the critically acclaimed “Battlefield” franchise, Loving has gathered experiences through successes and failures on what it takes to make great games for a global audience.
“Working with the amazing studio DICE on ‘Battlefield,’ which grew from
Within the last year, Spin Master’s opportunity for digital entertainment has expanded. In the fourth quarter, the company’s revenue increased by more than 400 percent over the comparable 2019 quarter. For the full year, digital game revenue was up 193 percent. According to Loving, the COVID-19 pandemic accelerated behaviors that were already emerging and spotlighted new ways kids use digital devices to connect and play with other gamers worldwide.
Kids use gaming in very different ways since Loving joined the interactive entertainment industry 15 years ago. It has grown since 2006 to a $189 billion industry and has become a defining part of popular culture. The fast-moving sector continues to grow and shift.
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