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PhatMoo Gets Adventurous with Paddington Toys

Paddington is coming to the toy aisle.

License Global

July 29, 2021

1 Min Read

PhatMojo has released its first look at the all-new Paddington toy line.

Driven by the TV show, “The Adventures of Paddington,” airing on Nickelodeon’s networks worldwide, Paddington has seen a surge of love from his preschool audience.

ViacomCBS, which owns Nickelodeon, is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

The new toy range includes figures, plush, vehicles and playsets, which will allow kids to enter the new world of Paddington’s adventures.

The soft toys feature a new younger looking Paddington, perfect for cuddling moments for both boys and girls. In addition, thanks to the new figurines and vehicle playset, kids will be able to play out their favorite Paddington stories and create new adventures of their own.

The product range will be available this October.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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