Driven by the TV show, “The Adventures of Paddington,” airing on Nickelodeon’s networks worldwide, Paddington has seen a surge of love from his preschool audience.
ViacomCBS, which owns Nickelodeon, is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend viawww.festivaloflicensing.com
The new toy range includes figures, plush, vehicles and playsets, which will allow kids to enter the new world of Paddington’s adventures.
The soft toys feature a new younger looking Paddington, perfect for cuddling moments for both boys and girls. In addition, thanks to the new figurines and vehicle playset, kids will be able to play out their favorite Paddington stories and create new adventures of their own.
The product range will be available this October.
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