PhatMojo Appoints Mix Licensing Group to Expand Licensing PortfolioPhatMojo Appoints Mix Licensing Group to Expand Licensing Portfolio
Mix will strategically evaluate brands from entertainment, gaming, anime, pop culture and more, to build upon PhatMojo’s master toy programs.
October 31, 2022
PhatMojo has tapped Mix Licensing Group (Mix) to form new master toy partnerships and further grow its licensing portfolio. PhatMojo is already a presence in the toy aisle with licenses such as Piggy, Pet Simulator, Poppy Playtime and Yu-Gi-Oh, among others. The company distributes toys globally at major retailers and specializes in a wide range of toys including plush, action figures, collectibles, playsets and roleplay items.
“It is exciting to work with such a talented, smart and nimble team like PhatMojo that not only know what fans want but know how to deliver added value to products at a time when most companies are trying to find ways to cut corners,” says Andi Scher, managing director, Mix Licensing Group. “We are thrilled to be a part of the PhatMojo journey as they grow their licensing portfolio and become a major master toy player across the globe.”
“We look forward to working with Mix, who share our enthusiasm for bringing great brands to life through creativity, innovation and, at the end of the day, meaningful partnerships,” says Bill Graham, president, PhatMojo.
About the Author(s)
You May Also Like