Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Both companies will now aim to license the brands into product categories such as apparel, accessories, publishing, candy and snacks, stationery, crafts and more.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like