Perpetual Takes On Maya Toys’ Brands

Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.

April 6, 2018

Perpetual Takes On Maya Toys’ Brands

Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.

Both companies will now aim to license the brands into product categories such as apparel, accessories, publishing, candy and snacks, stationery, crafts and more.

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