Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu, which launched on Amazon earlier this year.
Kids color in the Painting Lulu physical activity book, then scan the page using the "Painting Lulu" app. The coloring page instantly appears on the device and kids can continue coloring where they left off using the Painting Lulu digital crayon.
Perpetual Licensing is currently seeking content properties to be featured on the platform.
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