Performance Takes on Pokémon Promos

The brand is primed for a blockbuster year with two new video games, “Pokémon X” and “Pokémon Y,” set to debut this October.

Performance Brands will now develop fast-moving consumer goods and promotional partnerships for the brand throughout Europe.

The Pokémon Company International will also exhibit at Brand Licensing Europe in London, Oct. 15-17.

“From our first contact with The Pokémon Company International we were excited at the possibility of representing this great brand and saw fantastic potential for Europe across a range of promotional opportunities,” says Michele Pearce, head of European licensing, Performance Brands. “We are looking forward to working with Pokémon to bring the fun and excitement of the brand to old and new fans alike.”