Peppa Enters Canada with Fisher-Price

 Entertainment One has appointed Fisher-Price as the master toy partner for Peppa Pig in Canada.

April 6, 2018

Peppa Enters Canada with Fisher-Price

The new agreement is an extension of Fisher-Price’s (a subsidiary of Mattel) domestic North American rights to the brand and follows a successful retail launch at Toys ‘R’ Us in the U.S. last year.

The first items in the range to roll out at retail in Canada will include the Sip ‘n Oink tea set, the Hug ‘n Oink Peppa talking plush, schoolhouse and tree house play sets, the Peek ‘n Surprise playhouse and a variety of character figures.

eOne is working closely with its Canadian licensing agent, Studio Licensing, to build a robust consumer products program for that brand, which will kick off at retail this fall with toys, publishing and a DVD debut.

In addition to the Fisher-Price toy line, the brand’s U.S. publishing partners Scholastic and Candlewick Press have also extended their distribution into Canada. Master publishing partner Scholastic will release a range of Peppa Pig paperback and board storybooks,

while Candlewick Press will complement this offering with a line of hardcover and novelty books.


eOne and Studio Licensing are currently signing partners for the second phase of the brand’s retail rollout in 2014, which will see the launch of soft goods and accessories in addition to expanding the publishing and toy categories.

A raft of new partners are already on board including Calego for luggage, backpacks, lunch bags and umbrellas; Black and White Merchandising for footwear; Imagine Publications for French-language publishing and activity books; Daytime Enterprises for costume character appearances; and TCG for games and puzzles.

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