‘Peg + Cat’ Gets Global Master Toy

The Fred Rogers Company and 9 Story Media Group have appointed Imports Dragon as the global master toy partner for the animated series “Peg + Cat.”

April 6, 2018

‘Peg + Cat’ Gets Global Master Toy

Imports Dragon will release toys for the PBS Kids series this fall.


Imports Dragon will now transform the show’s characters, as well as its math and problem-solving concepts, into a collection of toys for preschoolers, ages 3-5. The new collection will include plush toys, arts and crafts sets, games and wooden puzzles.

“We’re very excited to expand our ‘Peg + Cat’ merchandising program with Imports Dragon, which is known for expertly adapting entertainment properties into must-have toys that enhance a child’s learning, while depending their interaction with the brand,” says Paul Siefken, vice president, broadcast and digital media, The Fred Rogers Company. “Imports Dragon has developed a wonderful array of creativity-inspiring products that ‘add up’ to endless fun and learning opportunities for young fans. We look forward to working with the company and continuing to expand our ‘Peg + Cat’ offerings for many years to come.”


Candlewick Press will expand its current lineup of “Peg + Cat” books across multiple formats.

“We’re thrilled to be working with The Fred Rogers Company and 9 Story Media Group on the introductory line of ‘Peg + Cat’ toys,” says Stephanie Tetrault, president, Imports Dragons. “The series provides a unique blend of educational concepts and entertainment value making ‘Peg + Cat’ the perfect property for a standout toy line that appeals equally to parents and children.”

The debut collection will begin rolling out at retailers this fall.

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