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Peeps, Build-A-Bear Link for Easter

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Build-A-Bear has a sweet new collab.

The Peeps Brand and Build-A-Bear announce their all-new collaboration, allowing fans to bring home a Peeps treat that lasts forever.

The Peeps branded collection includes plush bunnies and Peeps-themed accessories.

"Just in time for spring, we're thrilled to be bringing the sweetness of Peeps to the Build-A-Bear Workshop," says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear. "Peeps fans are sure to love this instantly recognizable collection, from the signature bunny ears to the eye-catching Spring colors. What could be better than cuddling this furry friend not only at Easter but all year long?"

Available online and at Build-A-Bear Workshop stores nationwide, fans can make their own Peeps Build-A-Bear Bunnies using the online Bear Builder and have their furry friend sent to them, or they can pick up their friend at a Workshop with buy online, pickup in-store or curbside options. Fans can also select delivery by Shipt.

The limited-edition Peeps Build-A-Bear make-your-own plush bunnies are available in four colors (pink, yellow, blue and rainbow). Customers can add a message with a Peeps reversible bandana, a Peeps-branded pajama set, t-shirt, or Chick wristie accessory in yellow, pink and blue.

"Peeps Marshmallow Candies have been an Easter favorite for nearly seven decades, and we love bringing our iconic characters to life in new ways each year," says Caitlin Servian, brand manager, Peeps. "We're delighted to be joining forces with Build-A-Bear to give fans the chance to celebrate the season with their very own Peeps Bunny plush or by decking out their favorite bear in some sweet Peeps Build-A-Bear clothing and accessories."

In celebration of their collaboration, Build-A-Bear Workshop will give fans a firsthand glimpse into the furry friend-making experience.

Fans can view the experience on Build-A-Bear's official Facebook and YouTube accounts.

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