Peavey Electronics has partnered with The Beatrix Girls, a new line of music-based fashion dolls set to launch this fall.

The line of pop star dolls, each of which comes with her own original music, will hit shelves later this year with their own customized Peavey-branded instruments.    

“With their rich heritage and wildly respected background in the music industry, it made perfect sense for us to partner with Peavey Electronics,” said Mary Mueller, vice president of global marketing and strategic partnerships, The Beatrix Girls. “Both companies share a passion for music and for empowering and inspiring young musicians.”