In addition to Just Play and an existing figurine deal with Schleich, Peanuts has also added Hot Wheels for basic and collector cars; Nakajima for infant and specialty plush; and Palamon for Halloween costumes. Cra-Z-Art, a longtime Peanuts licensee that produces the classic Snoopy Sno-Cone Machine, has also expanded their license to include craft and activity sets.
“We are excited to be working with Just Play because we know their innovative and fun products will capture the playfulness of Peanuts for our new fans,” says Leigh Anne Brodsky, managing director of Peanuts Worldwide. “Being in the toy aisle is a key part of our strategy as we gear up for the
movie next year.”
“We are thrilled to add Peanuts to the Just Play family,” adds Geoffrey Greenberg, co-president of Just Play. “We are looking forward to building on
The first line of Peanuts toys is scheduled to hit retailers this month. The toy deals come on the heels of the announcement that the first major Peanuts feature film from Twentieth Century Fox and Blue Sky Studios is headed to the big screen in
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