‘PAW Patrol’ Taps Dax Shepard for Campaign

The hilarious campaign stars Shepard as a dad coming to terms with his children’s obsession with “PAW Patrol.”
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License Global

August 27, 2020


Spin Master, the creators of “PAW Patrol,”

have enlisted the help of honorary “PAW Patrol” club member Dax Shepard to welcome parents to The “PAW Patrol” Years.  

Filmed while under quarantine and shot entirely on an iPhone in Dax’s home with Spin Master’s creative team joining virtually, Shepard shares a series of warnings, tongue-in-cheek references, sage advice and product reviews in 15-, 60- and 90-second clips for a fall-targeted social campaign. See the spot on Shepard’s Instagram feed 



Created by Spin Master Entertainment and airing on Nickelodeon, “PAW Patrol” is currently in its seventh season.

The franchise is heading to the big screen with an animated feature film slated for theatres in August 2021.

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