‘PAW Patrol’ Taps Dax Shepard for Campaign

The hilarious campaign stars Shepard as a dad coming to terms with his children’s obsession with “PAW Patrol.”

License Global, Content Editor

August 27, 2020

1 Min Read
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Spin Master, the creators of “PAW Patrol,” have enlisted the help of honorary “PAW Patrol” club member Dax Shepard to welcome parents to The “PAW Patrol” Years.  

Filmed while under quarantine and shot entirely on an iPhone in Dax’s home with Spin Master’s creative team joining virtually, Shepard shares a series of warnings, tongue-in-cheek references, sage advice and product reviews in 15-, 60- and 90-second clips for a fall-targeted social campaign. See the spot on Shepard’s Instagram feed here.

Created by Spin Master Entertainment and airing on Nickelodeon, “PAW Patrol” is currently in its seventh season. The franchise is heading to the big screen with an animated feature film slated for theatres in August 2021.

Read more about:

Paw PatrolSpin Master

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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