Panini Appoints Agent in GAS, Benelux

EUROPE—The Panini Group has inked a three-year deal with Bavario Sonor Licensing, a division of Bavaria Media, to expand the brand’s presence in the GAS and Benelux regions.

April 5, 2018

Panini Appoints Agent in GAS, Benelux

Bavario Sonor will expand the brand into fashion, stationery, sporting goods and more.

EUROPE—The Panini Group has inked a three-year deal with Bavario Sonor Licensing, a division of Bavaria Media, to expand the brand’s presence in the GAS and Benelux regions.

Effective immediately, Bavaria Sonor will work to expand the brand’s portfolio of cards, collectibles and more into categories such as fashion, accessories, home, sporting goods and stationery. The agency will also look into additional product categories including toys and games, outdoor and personal care.

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