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Oxford Limited has partnered with Swadesh Essfil to create a range of University of Oxford-branded toys and games in India.
The two-year deal is the first deal for the Oxford brand in the region.
“The toy and game category is a key focus for Oxford as we can add so much value to a license via our reputation for academic excellence and specialist knowledge across the many subject areas that we offer,” says Chris Evans, managing director, Oxford Limited. “The university’s museums, archives and collections also offer a wealth of content that licensees can tap into from dinosaurs and evolution at the Museum of Natural History through to 6,500 plant species at the Botanic Gardens and Egyptian artifacts at the Ashmolean.”
