"King Kong" model kits from 1964 return to retail.

License Global

February 22, 2021

1 Min Read
kingkongfigure.png

Dimensional Branding Group and World Builder Entertainment have announced a new agreement between DeVito Artworks and Atlantis Toy and Hobby to bring the original 1960s "King Kong" model kits back to a new generation of fans.

"We're thrilled to be a part of Atlantis Toy and Hobby's restoration of the timeless Aurora 'Glows-in-the-Dark' King Kong," says Joe DeVito, owner, DeVito Artworks. "They have done a heartfelt and spectacular job in bringing one of the all-time classic model kits back to life. From the beautifully restored original molds to the inclusion of every original piece, the result is nothing short of a work of nostalgic art."

The King Kong kit will be fabricated in the U.S, using the restored, original injection molds developed by the Aurora Plastics Company in 1964. 

"Everything about this kit is original, authentic, and now absolutely complete," says Peter Vetri, president, Atlantis Toy and Hobby. "In this release, builders will get all of the original foliage and other details that had been omitted from previous incarnations with the help of DeVito Artworks. Plus, the restored molds are gleaming; they're so beautiful to behold and every detail is there for today's kit builders to enjoy."

"We're so proud to deliver this kit in its original 'Glows-in-the-Dark' packaging," says Rick DelFavero, vice president, Atlantis Toy and Hobby. "We've had such great response to our other glow monster releases, and we're excited to be working with DeVito Artworks to add 'King Kong' to that collection."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like