One Animation has secured a new deal with Argos for its CG-animated property "Oddbods" in the U.K.
This month, Argos and Sainsbury's will launch an exclusive range of "Oddbods" merchandise in plush, apparel and dress-up in-store and online.
The "Oddbods" range roll-out will be kicked off with the launch of Pogo and Fuse plush from Posh Paws, followed by kids' pajamas from Misirli, featuring all the "Oddbods" characters and Pogo and Fuse dress-up costumes from Rubies by October. One Animation will support the partnership with a social media and influencer campaign.
"This deal with Argos marks a significant milestone in our U.K. strategy for 'Oddbods,' as we launch the brand into one of the leading retailers in the country and make 'Oddbods' merchandise even more accessible for local fans," says Sashim Parmanand, chief executive officer, One Animation. "This is just the start of our exciting partnership with Argos, as customers will also be treated to additional online experiences and activations this October – watch this space!"