Toy company will manage the consumer products for the preschool

series.

Silvergate Media has partnered with Mattel China to extend its animated preschool series “Octonauts” to Asia. Mattel China will manage the “Octonauts” consumer products and retail program in the country in partnership with local licensees.

The series first debuted to Chinese audiences on network CCTV in June 2014. According to Silvergate, the series has 2.8 billion views to-date on China’s key web TV channels.

“We are very excited about taking our partnership with Silvergate to the next level. By managing the ‘Octonauts’ toy line and the consumer products in China, Mattel is truly consumer first,” says Peter Broegger, managing director, Mattel, Asia Pacific. “This consumer focused lens helps us better deliver on this franchise’s value proposition–teaching and inspiring deep sea adventures and inviting kids to become underwater adventure heroes. Partnerships such as this one enable us to continuously inspire the wonder of childhood through innovating fresh products and experiences for children in China.”

“‘Octonauts’ now has millions of fans in China, and we’re delighted Mattel will be our partners in taking the property to the next level,” says Ron Allen, senior vice president, commercial, Silvergate Media. “The ‘Octonauts’ toy range is already a success in China, and this partnership will deliver a compelling merchandising program, superb in-store execution and strong marketing campaigns in one of our most important markets.”