Toy company will manage the consumer products for the preschool
The series first debuted to Chinese audiences on network CCTV in June 2014. According to Silvergate, the series has 2.8 billion views to-date on China’s key web TV channels.
“We are very excited about taking our partnership with Silvergate to the next level. By managing the ‘Octonauts’ toy line and the consumer products in China, Mattel is truly consumer first,” says Peter Broegger, managing director, Mattel, Asia Pacific. “This consumer focused lens helps us better deliver on this franchise’s value proposition–teaching and inspiring deep sea adventures and inviting kids to become underwater adventure heroes. Partnerships such as this one enable us to continuously inspire the wonder of childhood through innovating fresh products and experiences for children in China.”
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